Privacy Policy 8. A) long life B) good reproduction quality C) large pass-along audience D) broad acceptability E) no ad competition within the same medium Advantages of Advertising. b. In fact, Facebook is one of the largest mobile applications that exist today. Flexibility and timeliness. Magazines are usually weekly or monthly publications instead of daily. 1 outdoor advertising agency in Dubai.Call 971–44–565–362 for any kind of OOH advertising service such as lamp post advertising, billboard,etc Which of the following statements about clutter in magazine advertising is true? Which of the following is NOT considered an advantage of advertising in from BUS 2061 at Central State University A. high levels of frequency B. low cost C. a very competitive CPM D. the ability to present very creative messages. Regular newspaper advertising refers to the action of individuals, businesses or non-profits purchasing advertising space for exposure. answered May 21, 2016 by AMASSE. What is the key objective of a harvest strategy? For example, Filmfare is an Indian magazine that puts a large focus […] Before we discuss the advantages of magazine ads, we first analyze the downside of this type of mass media influence. What Are the Cons of Magazine Advertising? Ability to quickly change message Q Superior Why advertising in magazines is beneficial It’s no secret that the digital age has become increasingly integrated into our daily routine, even 10 years after the first iPhone was released. (6) The superior paper used in magazines also makes it possible for the advertisements to be attractive. ! Avoid These 8 Mistakes; 7 Steps to Profitable Print Advertising There are both advantages and disadvantages for print media. Are you aware of them? A. Plagiarism Prevention 4. (p. 432) Which of the following is an advantage of magazine advertising? 198. 65) Which of the following is an advantage of using newspapers as an advertising medium? Short exposure time B. Or with magazine print advertising, it can’t be put down. In fact, we’ve identified 7 advantages of television advertising to help you rationalize the investment as a part of your media budget. So what are the main advantages to using billboards? A. Clutter is not really a problem at all in magazine advertising. Magazine adv… 1. Which of the following types of advertising has the advantage of being especially affordable? Advertising in a specialist magazine can reach your target market quickly and easily. Periodical Advertising; If it's in a magazine, a newspaper, or anything else that comes out at regular intervals, then it's periodical advertising (aka a print ad). Readers don’t have a choice but to notice these well-placed ads that cover a whole page spread or run for successive pages in a connective order. Get one-on-one homework help from our expert tutors—available online 24/7. Advantages of Radio Advertising Radio is a universal medium enjoyed by people at one time or another during the day, at home, at work, and even in the car. Prohibited Content 3. 1. A. short exposure time superior color. It lacks timeliness. Advertising messages are more image-oriented and less price-oriented. Advantages. Good advertising placements can be expensive. B. there is a short lead time for placing ads, allowing companies to make last-minute decisions. Local magazines are highly valued and respected publications that build a sense of community among local consumers. Definition Because they are interested in the content and ads provide additional information relevant to the issue or topic area. d. Pass-along readership What are the Various Forms of Printed Advertisements? Answer to 198. 1. 0 votes. (p. 432) Which of the following is an advantage of magazine advertising? Moonburst is a newly-launched brand of energy drinks, one among many other recently introduced competing brands. A. Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising? This low cost might allow small and medium businesses to effectively advertise their products or service while not burning a hole in their pockets. 1. Thus a suitable magazine maybe selected to make an appeal to a particular section of the community. 2. -Consumer receptivity is higher in magazine advertising compared with broadcasting - Readers can control the rate and duration of their exposure to magazine advertisements The Disadvantages of Magazine Advertising. Which of the following is an advantage of using magazines as an advertising medium? The cost is high. Among the disadvantages of radio advertising, a primary drawback is that people listening to it are often engaged in other activities, such as driving. Characteristics Of Advertising. What are the Four Important Advantages of Advertisements? Which of the following is an advantage of magazines over newspapers as an advertising medium? Therefore, better visual effects can be created. (4) The interesting nature of the articles and stories appearing in the magazine makes the magazine a semi-permanent medium for advertising. Magazines are highly targeted so it’s possible to purchase ad space in that particular magazine that will be read by your target audience no matter how specialised it may be. At this writing, 121 million U.S. homes, or 96% of all U.S. households, have at least one television. Share your own to gain free Course Hero access. Wide coverage of local markets. Merits of Advertising in Magazines. If you want to advertise in a national magazine and purchase the inside front cover for advertising space, that might run a bill of $500,000 or more for that placement. Short exposure time B. Thus, they avoid wasteful expenditure on advertising. You can’t beat TV’s reach. At this writing, 121 million U.S. homes, or 96% of all U.S. households, have at least one television. Outdoor advertising offers a number of advantages. One of the first advantages of this kind of advertisement is its low cost when compared to other forms of advertising. Which of the following is an advantage of using magazine ads instead of newspaper ads? 2. 1. A. Main advantages of the magazine advertisements are as follows: (1) Magazines are generally issued monthly and the class of persons who read them varies according to the type of the magazines. Magazine is something read leisurely. Which of the following is an advantage of magazines over newspapers as an advertising medium? The biggest differences are: ! The following list is an introduction to advertising tactics that you could use. Course Hero is not sponsored or endorsed by any college or university. If this target audience is known, magazine advertising can provide the best way to reach them. The advantages and disadvantages associated with the use of magazines as an advertising media vehicle are the same. 5. Disclaimer 9. Advertising is differentiated from public relations in that an advertiser pays for and has control over the message. The magazine may be meant only for men or only for women or for both. (2) By using magazines as a medium for advertising, an appeal can be made to a large body of persons with similar tastes or covering a large area. You only have a few seconds for someone to glance up at a billboard, so their size is a huge advantage. See answer sharaviashanell is waiting for your help. c. High believability of printed word. Visibility Advertising billboards are placed strategically along major thoroughfares and highways, thus, increasing the possibilities of being seen by a great number of consumers all throughout the day. -(Scenario 14-4)Managers at Optima want to better understand the cost implications of advertising on the Internet.Visualizers' media researchers prepare a presentation using four traditional media placements to compare.The banner ad CPM falls somewhere below the cost of the top 10 market newspapers and magazines; however,it is higher than television.Visualizers points out that the advantage … Flexibility and timeliness. You can’t beat TV’s reach. Content Guidelines 2. Ask your own questions or browse existing Q&A threads. Answer to 198. Advantages of Classified Advertisements. All of these examples are instances where pass-on exposure can happen for a brand. advantages of advertising through magazine is that grabs a wide audience as magazines are popular however depends on what magazine it is. Magazine advertising is considered to be superior to newspaper advertising because of the following merits: Magazines are read more carefully and at greater leisure. Placement flexibility is an advantage of radio. The vast array of radio program formats offers to efficiently target your advertising dollars to narrowly defined segments of consumers most likely to respond to your offer. A. It’s an overlooked advertising medium that’s great for reinforcing messages communicated through other mediums such as television or magazines. Paid Form: Advertising requires the advertiser (also called sponsor) to pay to create an advertising message, to buy advertising media slot, and to monitor advertising efforts. : 465 Sponsors of advertising are typically businesses wishing to promote their products or services. By embracing the many advantages of print advertising and adding it to their marketing mix, advertisers can leverage the power of both print and digital to create the most awareness and revenue possible. b. 13. Which of the following is an advantage associated with outdoor advertising? (2) By using magazines as a medium for advertising, an appeal can be made to a large … Click here to get an answer to your question ️ Which of the following types of advertising has the advantage of being especially affordable? Which of the following is an advantage of magazine advertising? b. Study Mktg 353: Advertising Flashcards at ProProfs - Which of the following are two types of ads placed in the middle of magazine pages and surrounded by editorial matter? Definition Because they are interested in the content and ads provide additional information relevant to the issue or topic area. B. D. specialty magazine advertising. For decades, print ads were the gold standard for advertisers and their clients. Advertising offers the following advantages. Magazine advertising B. Infomercials C. Internet advertising D. Billboard advertising An advertisement brings the new products to the notice of the consumers and helps them satisfy their wants. A 0 votes. (p. 432) Which of the following is an advantage of magazine advertising? B. Report a Violation. Advantages of Magazine Advertising: Permits easy reach to niche markets/ particular target audience. Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising? 4. Thus a suitable magazine maybe selected to make an appeal to a particular section of the community. MAGAZINE ADVERTISING Many of the same "print" principles which apply to newspaper advertising also apply to magazine advertising. Best answer. Magazines may be read at coffee shops, bookstores, or even at the beach. Another advantage of local newspaper advertising is that you can increase the chances that readers will notice your ad, especially if they are looking for deals. The magazine may be devoted literature, politics, fiction or a mixture of stories and articles. A 100 GRP showing (the percentage of duplicated audience exposed to an … B. answered May 21, 2016 by dadaman . A. For example, Filmfare is an Indian magazine that puts a large focus […] Content Filtrations 6. Media buying through newspapers and magazines is still a regular practice and one that companies often turn to for placing ads. Which of the following types of advertising has the advantage of being especially affordable? Magazine advertisements can be directed towards a particular class of people. Or with Internet advertising, it doesn’t disappear as quickly as it arrives. 4. Advertising through magazines is more effective. In fact, many people turn to local publications as a source of advice. The Trade Journals and Class Publications – Essay. Ability to quickly change message C. Superior color D. Relatively short life Add your answer and earn points. TV Reaches Large Audiences. Ability to quickly change message Q Superior Find the best study resources around, tagged to your specific courses. asked May 21, 2016 in Business by Elena. (3) Magazines generally have a longer life than other types of press advertising. The first and foremost con is the cost that goes into putting up advertisements in magazines where space and … Advantages of Magazine Advertising: Permits easy reach to niche markets/ particular target audience. e. Ads cannot be adjusted quickly to reflect current market conditions. D. 12. a. It’s an affordable print advertising option. 1. TOS 7. ... Magazine. Identify the advantages of magazines advertising (Check all that apply.) Advertisers can greatly benefit from this credibility when their ads are viewed … In addition, a very short span of time is required to reach the product to the public. Advantages and Disadvantages of Billboard Advertising to Be Noted. The results of such advertising can be spread over an extended period as magazines are often preserved and filed by the readers. Friends will give magazines to each other to read. The quality of paper used for magazines is superior. Tool For Promotion: Advertising is an element of the promotion mix of an organization. Which of the following is an advantage of magazine advertising? Which of the following is an advantage of magazine advertising?-It has the ability to deliver high frequency.-Permanence gives the reader time to appraise ads in detail.-The average black-and-white cost per thousand is low.-Lead times for ad insertions are very short.-It has the ability to deliver mass audiences at a low price. The high ratio of advertising to editorial content in most magazines causes magazines to have a problem with: A. clutter B. limited frequency C. long lead times D. high costs E. none of these. Main advantages of the magazine advertisements are as follows: (1) Magazines are generally issued monthly and the class of persons who read them varies according to the type of the magazines. (1) Introduces a New Product in the Market: Advertising plays significant role in the introduction of a new product in the market. In fact, we’ve identified 7 advantages of television advertising to help you rationalize the investment as a part of your media budget. Plus, the lifespan of newspaper and magazines is very short as people have a tendency to throw them or keep them aside after one day of reading. TV helps in conveying the message or advertisements with sound, visuals and actions. A) high-quality reproduction B) short ad purchase lead time C) high efficiency in circulation D) no ad competition in same medium E) low cost of advertising marketing; 0 Answers. Where are the options New questions in Business. Short exposure time B. Answered by. 198. 3. Before publishing your articles on this site, please read the following pages: 1. An advertisement, therefore, in a magazine can create better impact. An advantage of magazine advertising is that: A. it is less expensive than other promotional tools such as word-of-mouth and flyers. Which of the following is an advantage of magazine advertising? Magazines are highly targeted so it’s possible to purchase ad space in that particular magazine that will be read by your target audience no matter how specialised it may be. Some of the most creative pieces in advertising are seen outside of the home. Besides, most of the time, your advertisement might get lost among all other ads and editorials. 3. ability to quickly change message; relatively short life It provides protection against deception, because advertised products are, generally, of good quality. a. Problem 65MCQ from Chapter 8: Which of the following is an advantage of magazines over new... Get solutions We’ve got course-specific notes, study guides, and practice tests along with expert tutors. c. Ads can be seen repeatedly. It raises the standard of livingof the consumers by stimulating their desire for a variety of new products. A Preface to Marketing Management (13th Edition) Edit edition. A) high-quality reproduction ... no ad competition in same medium E) low cost of advertising. What Are the Advantages of Advertising in Magazines. 23. RELATED POSTS: Hate Wasting Money on Print Advertising? Characteristics Of Advertising. TV advertising allows the product to reach large number of people, both at regional as well as at national level. Regular Newspaper Advertising. Intense coverage of local markets. A. Mobile is the future of online. c. High believability of printed word. (5) The number of advertisements also serves as an index to the popularity of the magazine. Ask for details ; Follow Report by Flowersgirl 05/24/2017 Log in to add a comment Answer. d. Color ads are expensive. A. TV Reaches Large Audiences. We are capable of doing our work, communicating globally and reading publications electronically almost anywhere. Which of the following types of advertising has the advantage of being especially affordable? Facebook advertising is mobile. A. Advertisements contributes to the reduction in the selling prices of goods for the consumers by encour… Which of the following is an advantage of magazine advertising? Which of the following types of advertising has the advantage of being especially affordable? Intense coverage of local markets. Over 84% of Facebook users access Facebook from a mobile device. Moonburst is a newly-launched brand of energy drinks, one among many other recently introduced competing brands. Copyright 10. ChaosAgent ChaosAgent A larger product awareness. They will take the time to read it and possibly even follow through with a sale or offer. Course Hero has all the homework and study help you need to succeed! d. Pass-along readership 34) Which of the following is an advantage of using magazines as an advertising medium? With proper placement, a broad base of exposure is possible in local markets, with both day and night presence. Which of the following is an advantage of magazine advertising? Magazines offer high visual quality with full color and glossy finish. C. the ads can target a specific market segment, making them more effective. Short exposure time B. A. If you are following the trends of advertising, Facebook advertising will not fail you. One Way Communication: Advertising is a one-way communication where brands … a. TBI media is No. Paid Form: Advertising requires the advertiser (also called sponsor) to pay to create an advertising message, to buy advertising media slot, and to monitor advertising efforts. List of Advantages of Billboard Advertising. Which of the following is an advantage of print publication as an advertising medium? Image Courtesy : industryleadersmagazine.com/wp-content/Business-Magazine.jpg. Check out the good and the bad on billboard advertising before you put your ad up there. The biggest advantage of advertising is that it helps the company in creating awareness about the product or service which the company is offering because how will people know what product or service you are selling unless you advertised about it. Advertising is a marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. The magazine may be meant only for men or only for women or for both. While billboard advertising can be a very effective promotion tool for your product or service, it comes with its pros and cons. Tool For Promotion: Advertising is an element of the promotion mix of an organization. -Allows creation of hundreds of copies of a magazine in one continuous sequence -Computerized production process -Enables magazines to address specific groups within their circulation base The magazine may be devoted literature, politics, fiction or a mixture of stories and articles. Individual magazines reach a very selective audience and are very valuable for reaching specific types of consumers or market segments. Satisfaction guaranteed! Marketing Management with Practice Marketing Access Card (11th Edition) Edit edition. 50% of all Internet users are mobile. Some customers read magazines while waiting in a checkout line at the grocery store. Audience targeting is one of the main advantages of magazine advertising because certain groups of people are often more likely than others to be interested in a particular good or service. There are many advantages and disadvantages of internet advertising, and you should be aware of these before you decide whether or not you wish to place an ad. Which of the following is NOT an advantage associated with outdoor advertising? Magazines and newspapers are the two most prominent traditional print media used for advertising. Image Guidelines 5. Therefore, you don't normally get the same level of attention and engagement … Magazine advertising B. Infomercials C. Internet advertising D. Billboard advertising While cheap rates, good targeting and analytics are advantageous, it is also easy for people to ignore and distrust online ads. Ability to quickly change message C. Superior color D. Relatively short life The advantage of magazine advertisements is the fact that ads can look realistic and can jump out at readers, because of their glossy detailing and show of colors that calls for attention. Each magazine has a particular demographic and interest that it serves, so it is often possible to find a publication that … It saves time, effort and money of the consumersin obtaining information about the product.

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